EXERGAME

Thursday, February 23, 2006

Exergame: Consumer survey

Exergame-project did a consumer survey (N=1489) in January 2006. Our aim was to get more detailed information about motivation factors, self-efficacy, resources and social attitude towards sport and digital game play. The findings were analysed prorata four scenarios of playful sport activities aka 'exergaming'.

Survey focused on youth (13-18 year olds), 19-30 (young adults), 31-65 (working population) and 66-76 (seniors).

Just to put up a few preliminary findings from the material:
As assumed physical activity was highest at the age group of 13-18 year olds.
Computer gaming and physical activity did not correlate.
Against general assumptions, seniors were active computer game players. 21% of the respondents reported to play games daily. Naturally the games seniors find interesting are very different from the age group 13-18.

General attitude towards exergaming was positive and we get encouraging comments to exergaming scenarios.

More thorough analysis will be published in a report format (VTT Publications).

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