Fitness friendly entertainment

Sony "fitness" Walkman NW-S200:
"Players can detect a user's run/walk rhythm and adjust the music accordingly, count steps and calories burned and measure distance covered. "

It is somewhat similar to Nike + iPod Sport Kit.
Nike shoes feature a built-in pocket under the insole specially engineered for the Nike + iPod sensor. The sensor uses a sensitive accelerometer to measure activity, and wirelessly transfers data to the receiver on the iPod nano.

Besides linking sport with entertainment (music as motivation) there are also other types of fitness innovations. According to Mika Yamamoto (Cnet news.com executive editor) physical fitness could be a powerful niche in the Web 2.0 world! This is truly interesting as that statement links two current ICT trends nicely: social media and physical, mobile (fitness) interfaces.

According to Cnet: Web 2.0-oriented sites such as Gimme20, Traineo and PEERtrainer are trying to capitalize on the fitness trend. Sites that are even more finely defined, such as SugarStats.com, target specific health issues (in this case diabetes). The web sites can also be rather rough and ready with their notions, such as RunFatBoy. The service certainly does not allure the users but perhaps "facing the facts" type of approach suits for some.